/ Caliber Index / Smart Design

Smart Design

Design / Innovation · Design + research
B

Good (B) — Consultancy Caliber Grade

Smart Design is a long-tenured industrial and digital design firm. Independent partnership; cleaner operating model than Capgemini-owned frog peer. Strong on consumer product design and research-driven methodology.

80
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
B
Pricing Honesty
B
Conflict of Interest
B+
Talent Quality
B+
Methodology Rigor
B+
/ Public-Record Events

Key events & disclosures.

  • Founded 1980
  • Independent partnership ownership
  • Strong consumer product design portfolio
  • Clean operating record

/ Best for

Consumer product design, research-driven innovation, and design-led growth strategy.

/ Watch out for

Smaller scale than peer firms; engagement availability subject to capacity.