/ Caliber Index / Ketchum

Ketchum

PR / Communications · PR + brand reputation
B-

Good (B-) — Consultancy Caliber Grade

Ketchum is an Omnicom-owned PR firm with strong corporate-reputation specialty. Long operating history; mid-tier methodology. Cleaner record than peer WPP/IPG PR firms.

73
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
B
Pricing Honesty
B-
Conflict of Interest
B-
Talent Quality
B
Methodology Rigor
B-
/ Public-Record Events

Key events & disclosures.

  • Omnicom subsidiary
  • Founded 1923
  • Strong corporate-reputation practice
  • Clean recent operating record

/ Best for

Corporate reputation engagements, brand crisis management, and integrated PR + creative work.

/ Watch out for

Holding-company complexity remains a structural feature.