/ Caliber Index / Edelman

Edelman

PR / Communications · Public relations + communications
B-

Good (B-) — Consultancy Caliber Grade

Edelman is the largest independent PR firm globally. Family-owned since founding. The firm's annual Edelman Trust Barometer is a category-defining publication. Multiple controversies over crisis communications work (oil/gas, autocratic governments) have produced reputation issues.

74
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
B
Pricing Honesty
B-
Conflict of Interest
C+
Talent Quality
B
Methodology Rigor
B
/ Public-Record Events

Key events & disclosures.

  • Founded 1952
  • Family-owned (Edelman family)
  • Edelman Trust Barometer category-defining publication
  • Multiple crisis-comms controversies (autocratic governments, fossil fuels)

/ Best for

Global PR campaigns, crisis communications, and corporate reputation engagements.

/ Watch out for

Crisis-communications work for controversial clients has produced reputation overhang. Verify the firm's policy on accepting your category.