/ Caliber Index / 72andSunny

72andSunny

Creative Agency · Creative agency (holding-company)
C+

Mixed (C+) — Consultancy Caliber Grade

72andSunny was acquired by Stagwell in 2014. The agency has gone through multiple leadership transitions and recent layoffs. Creative quality remains above category median but talent retention has been an issue through 2022-2024.

68
Composite / 100
/ Subscore Breakdown · 5 Dimensions

Where this grade comes from.

Outcome Track Record
B-
Pricing Honesty
C+
Conflict of Interest
C+
Talent Quality
C+
Methodology Rigor
C+
/ Public-Record Events

Key events & disclosures.

  • Stagwell acquired 2014
  • Multiple senior leadership transitions
  • Layoffs through 2022-2024
  • Operational restructuring

/ Best for

Limited recommendation. Customers should evaluate independent creative agencies first.

/ Watch out for

Operational restructuring has affected senior-talent retention. Verify the partner's commitment depth.